UTM Builder Generator
Build campaign URLs with UTM parameters for tracking in analytics.
How to Use the UTM Builder
This tool helps you create properly formatted URLs with UTM parameters. These parameters are tags you add to a URL that allow analytics tools like Google Analytics to track the effectiveness of your marketing campaigns.
- Enter Base URL: Start with the full URL of the page you want to link to (e.g., `https://yourwebsite.com/landing-page`).
- Fill in Campaign Parameters: Complete the `utm_source`, `utm_medium`, and `utm_campaign` fields. These are the most important tags for identifying where your traffic is coming from.
- Add Optional Parameters: If needed, add `utm_term` (for paid keywords) and `utm_content` (to differentiate ads).
- Copy the Generated URL: The tool will automatically create the final URL, which you can copy and use in your marketing materials.
Frequently Asked Questions (FAQ)
Q: What are the essential UTM parameters?
A: `utm_source` (e.g., 'google', 'facebook'), `utm_medium` (e.g., 'cpc', 'email'), and `utm_campaign` (e.g., 'spring_sale') are considered essential for meaningful tracking. They tell you the referrer, marketing medium, and the specific promotion.
Q: Should I use UTM parameters for internal links on my site?
A: No, you should never use UTM parameters for internal links. Doing so will overwrite the original campaign data in your analytics and corrupt your traffic source attribution. UTMs are only for external campaigns pointing to your site.